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      <image:title>Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - About Samuel Whiting</image:title>
      <image:caption>Samuel Whiting is a human performance specialist and a world leader in breathwork, cold exposure and longevity. A former elite athlete, he was trained and certified as a Wim Hof Method instructor in 2017 and went on to teach alongside Wim around the world. He has since trained thousands of people in breathwork, cold immersion and nervous system education, from Guinness World Record holders, executives and elite athletes to everyday people ready to feel the difference. He collaborates with WHOOP Performance Science and UCLA Sports Medicine on cold-water immersion research. He is Co-Founder, Chief Strategy Officer and Board Director of Lumati and a Board Trustee of Xeno Therapeutics, and has been a Kripalu Luminary presenter since 2022. He also became Breathe Certified with Dr. Belisa Vranich in 2023.</image:caption>
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      <image:title>Home - Hi, I’m Sam</image:title>
      <image:caption>I’m a human performance specialist and a former elite athlete. Trained and certified as a Wim Hof Method instructor in 2017, I went on to teach alongside Wim around the world. I collaborate with WHOOP and UCLA Sports Medicine on cold-water immersion research, have been a Kripalu Luminary presenter since 2022, and serve as Co-Founder and Chief Strategy Officer of Lumati and a Board Trustee of Xeno Therapeutics.</image:caption>
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      <image:title>Testimonials - “Sam is an insightful educator in the wellness field bridging the gap between science and actionable practices. He is also a rare inter-professional connector, skilled in bringing different communities and cultures together to share best practices in an environment of mutual respect.”</image:title>
      <image:caption>Jill Miller C-IAYT Author of “The Roll Model and Body by Breath”, co-founder of Tune Up Fitness</image:caption>
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      <image:title>Testimonials - “Sam is a very special human! I’ve worked with a ton of breathing coaches, but never experienced someone like him. He starts gently to ease you in, and then makes you feel super safe to push past the comfort zone and explore your personal boundaries.“</image:title>
      <image:caption>Koa Smith Professional Surfer</image:caption>
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      <image:title>Testimonials - “I’ve worked with Sam during my offseason to help me navigate any situation that I might experience in the game. He helped me to develop a set of techniques that I now do on a regular basis to get amped up, reset when I feel overly anxious, or gather myself before the next inning. There are so many strategies that I have learned from Sam that I now put into play in my daily life, while on the mound, or in the dugout, and look forward to continuing working with him.”</image:title>
      <image:caption>— Joe Musgrove San Diego Padres</image:caption>
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