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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Programs - PREMIUM Monthly membership</image:title>
      <image:caption>The monthly membership provides you with unlimited access to the platform including on-demand and livestreams, plus a quarterly 1ON1 call with Sam, along with unlimited access to the on-demand library plus other member perks. *This pass auto renews every 30 days but your subscription can be cancelled at any time.</image:caption>
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      <image:title>Programs - SLEEP/Wake MEMBERSHIP</image:title>
      <image:caption>The optimization of sleep and wake cycles are a vital for our health and well being. SLEEP/WAKE gives you unlimited monthly access to on-demand and livestream sessions along with unlimited on-demand library access. *This pass auto renews every 30 days but your subscription can be cancelled at any time.</image:caption>
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    <loc>https://www.samuelwhiting.com/about</loc>
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    <lastmod>2026-03-03</lastmod>
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      <image:title>About - WHO AM I?</image:title>
      <image:caption>Sam is a leading longevity specialist pioneering breathing, cold immersion, and nervous system optimization. Over the past decade, he has taught actionable tools for resilience and performance to thousands worldwide, advised WHOOP Performance Science and UCLA Sports Medicine on research, and coached Guinness World Record holders, elite athletes, and top executives. Drawing on mentorship from Dr. Jack Feldman, Dr. Kristen Holmes, and Dr. Andrew Huberman, Sam channels his life's work into leading Lumati's execution in longevity research, innovation, and ecosystem expansion. He masterfully translates complex physiological and psychological mechanisms into actionable insights, all while pushing the boundaries of human potential. Sam’s mission is to empower individuals with profound, practical, and a playful understanding, while contributing to the evolution of health, well-being, and longevity.</image:caption>
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    <lastmod>2025-08-21</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home - MEET SAM</image:title>
      <image:caption>Samuel Whiting is a New England born former elite athlete turned human potential specialist developing science based health and wellness protocols for extraordinary living.</image:caption>
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      <image:title>Home - Inspiring clients</image:title>
      <image:caption>Over the years I have been fortunate to share and work with amazing humans from all backgrounds from special operators, world record holders, elite athletes, and beyond.</image:caption>
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    <lastmod>2022-11-24</lastmod>
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      <image:title>Testimonials - “Sam is an insightful educator in the wellness field bridging the gap between science and actionable practices. He is also a rare inter-professional connector, skilled in bringing different communities and cultures together to share best practices in an environment of mutual respect.”</image:title>
      <image:caption>Jill Miller C-IAYT Author of “The Roll Model and Body by Breath”, co-founder of Tune Up Fitness</image:caption>
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      <image:title>Testimonials - “Sam is a very special human! I’ve worked with a ton of breathing coaches, but never experienced someone like him. He starts gently to ease you in, and then makes you feel super safe to push past the comfort zone and explore your personal boundaries.“</image:title>
      <image:caption>Koa Smith Professional Surfer</image:caption>
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      <image:title>Testimonials - “I’ve worked with Sam during my offseason to help me navigate any situation that I might experience in the game. He helped me to develop a set of techniques that I now do on a regular basis to get amped up, reset when I feel overly anxious, or gather myself before the next inning. There are so many strategies that I have learned from Sam that I now put into play in my daily life, while on the mound, or in the dugout, and look forward to continuing working with him.”</image:title>
      <image:caption>— Joe Musgrove San Diego Padres</image:caption>
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