Press and media
In the press
Conversations, stages and stories on breath, cold and the fundamentals of longevity.
As featured on
- Forbes
- Fitt Insider
- Kripalu
- Art of the Float
- The Curious Competitor
- Freedom Pact
- Make Moves
- Space of Mind
- Metabolic Health Summit
- Float Conference
- Oxford Conference on Breathing
- Health Optimisation Summit
Live sessions and conversations
Sam Live with
Live conversations with scientists and authors who study the breath, each paired with a guided practice for the community.
Live with
Dr. Andrew Huberman
The Science of Stress, Adaptation and Breathing
The Stanford neuroscientist joined as special guest for a discussion on breathing, the nervous system and human potential, followed by a guided breathing practice.
Live with
James Nestor
BREATH: The New Science of a Lost Art
A live discussion and Q&A with the author of Breath, plus a guided breathing session.
In conversation with
Dr. Jack Feldman
A conversation about breathing
The UCLA neurobiologist talks breathing, recorded for the Our Breath Collective Breath School teacher training.
On the mic
Podcasts
Sam as a guest on podcasts about breathing, cold exposure and human performance.
The Curious Competitor
Hosted by Connor Carrick
· 67 min
Learn to Breathe Easier Than Your Opponent
From ski racing to breath training: noticing your nervous system, training the breathing muscles and the cost of chronic mouth breathing.
What's Your Download?
Hosted by Courtney and Letha
· 59 min
Episode 05: Samuel Whiting
Fundamental breathing and cold practices to support everyday wellbeing.
Art of the Float
Hosted by the Art of the Float crew
· 39 min
256: Breathwork with Samuel Whiting
The science and the spirit of using the breath for physiological adaptation, ahead of the 2022 Float Conference.
Space of Mind
Hosted by Kara Komarni
· 36 min
9: Breathing in Self-Confidence
The breath as a remote control for the nervous system, and how to use it.
Make Moves Podcast
Hosted by Clayton Moves
· 72 min
MMP #044: Breathwork + Cold Exposure
Mindset, physiology and practical approaches to breathwork and cold exposure.
Freedom Pact
Hosted by Joseph and Lewis
· 79 min
#227: Unlocking the True Power of Your Breath
A long-form conversation on what the breath can really do, and how to start using it.
Highlights
Featured
Forbes Article
In Search of Balance
A Forbes contributor takes on 30 days of cold plunging, guided by Sam's cold plunge audio.
Read on Forbes
Fitt Insider Lumati
Lumati and Level X partner in Australia
"We built for members first, and nothing out there met the bar we hold ourselves to: third-party-verified dosing, beautiful engineering, rigor you can stand behind."
Read the release
Kripalu Upcoming
The Fundamentals of Longevity
A weekend of breathwork, cold water immersion and the science of healthy stress.
See the programThe archive
All press
Kripalu Center for Yoga and Health
The Fundamentals of Longevity
A weekend of breathwork, cold water immersion and the science of healthy stress.
Apr 23 to 25, 2027 · Stockbridge, MA
See the program
Fitt Insider
Lumati and Level X Partner to Bring Clinical-Grade Recovery Tech to Australia
Sam on building for members first, in the partnership announcement.
Jun 15, 2026 · Press release · Sam quoted
Read the release
Lumati Newsroom
A Coastal Reset: Experience Lumati at Alila Marea Beach Resort
The Lumati experience, by the ocean at Alila Marea Beach Resort.
Jan 14, 2026 · Company news
Read on Lumati
Lumati Newsroom
Lumati Encinitas Honored as Top Wellness Clinic
Recognition for the Lumati Encinitas clinic.
Jan 7, 2026 · Company news
Read on LumatiHealth Optimisation Summit · Lumati
Spoke and showcased Lumati tech
Two days at the Business Design Centre in London. Watch the official event highlights.
London · Sep 13 to 14, 2025 · Event highlights
Watch here
Lumati Newsroom
Lumati and Hotel del Coronado Launch First-of-Its-Kind Longevity Partnership
Lumati's longevity partnership with Hotel del Coronado.
Jun 17, 2025 · Company news
Read on LumatiBreathing for Life: 16th Oxford Conference on Breathing
Workshop: Cold immersion
A cold immersion workshop at the 16th Oxford Conference on Breathing.
Oct 2024 · Williamsburg, VA · Workshop
See the conference
Forbes
In Search of Balance: 3 Benefits I Experienced Cold Plunging for 30 Days
A contributor's 30 days of cold plunging, guided by Sam's cold plunge audio.
Oct 5, 2023 · Article
Read on Forbes
Daybreaker · Red Rocks Amphitheatre
Breathwork at Red Rocks, co-led with Mike Posner
A Daybreaker morning at Red Rocks, with breathwork led by Mike Posner and Sam.
Apr 2023 · Morrison, CO · Stage
Read an attendee's recap
The Curious Competitor with Connor Carrick
Learn to Breathe Easier Than Your Opponent
Breath training for competitors, with breathing coach Sam Whiting.
Dec 14, 2022 · Podcast
Listen here
What's Your Download?
Episode 05: Samuel Whiting
Sam in conversation on the Four Moons Spa podcast.
Aug 15, 2022 · Podcast
Listen here
Art of the Float
256: Breathwork with Samuel Whiting
Breathwork for the float community.
Jul 21, 2022 · Podcast
Listen here
Space of Mind
9: Breathing in Self-Confidence
The breath as a tool for self-confidence.
Jul 15, 2022 · Podcast
Listen hereMetabolic Health Summit 2022
Breathwork sessions for summit attendees
Breathwork on the front lawn, offered with Our Breath Collective.
May 2022 · Santa Barbara, CA · Stage
Read the recap
Make Moves Podcast
MMP #044: Breathwork and Cold Exposure
A long-form conversation on breathwork and cold exposure.
Mar 2, 2022 · Podcast
Listen here
Freedom Pact
#227: Unlocking the True Power of Your Breath
With hosts Joseph and Lewis.
Jan 24, 2022 · Podcast · YouTube
Watch here
Our Breath Collective
A Conversation About Breathing with Dr. Jack Feldman
The UCLA neurobiologist, recorded for the Breath School teacher training.
Feb 2021 · Conversation
Watch here
Float Conference
The Prize in the Process
A guided session for the 2020 virtual Float Conference.
Sep 2020 · Virtual · Stage
Watch here
Sam Live with
James Nestor: BREATH, The New Science of a Lost Art
A live discussion and Q&A with the author of Breath, plus a guided breathing session.
Aug 1, 2020 · Live session
Watch here
Sam Live with
Dr. Andrew Huberman: The Science of Stress, Adaptation and Breathing
A World Breathing Day session with the Stanford neuroscientist, plus a guided practice.
Apr 12, 2020 · Live session
Watch here
Disclosure: Sam is Lumati's Co-Founder and Chief Strategy Officer. Lumati: Longevity, Designed Around You. Personalized care, advanced technology, and science-informed wellness designed to support how you feel, function, and live over time. For wellness purposes only. Not intended to diagnose, treat, cure, or prevent any disease. Guests and hosts named on this page appear in their own words and do not imply endorsement.
Media kit
About Sam
Samuel Whiting is a former elite athlete who teaches breath, cold and recovery as practical tools for a long, capable life. Trained and certified as a Wim Hof Method instructor in 2017, Sam went on to teach alongside Wim around the world. He leads workshops, retreats and keynotes for teams and communities, and has been a Kripalu Luminary presenter since 2022.
- Co-Founder and Chief Strategy Officer, Lumati
- Trustee, Xeno Therapeutics
- Founder, Whiting Energy
- Kripalu Luminary, The Fundamentals of Longevity
- Trained and certified as a Wim Hof Method instructor in 2017
Speaking, podcasts and interviews: use the contact form. For Lumati press: pr@lumati.com