Practice the fundamentals of longevity
Breathwork, cold and recovery, grounded in science
Trained and certified as a Wim Hof Method instructor in 2017 · Breathe Certified with Dr. Belisa Vranich in 2023 · Kripalu Luminary · WHOOP x UCLA research
APR 23-25, 2027 · KRIPALU, STOCKBRIDGE, MA
The Fundamentals of Longevity
A weekend of guided breathing, the science of healthy stress, and an outdoor ice bath together on Saturday afternoon. Designed for all levels of experience.
THE FRAMEWORK
Seven principles, one practice
Longevity isn't a single hack. It's a handful of basics, practiced well and often. These are the seven I teach, study and live by.
COMMUNITY
Practice together, in nature
Cold rivers, snowy hot springs and shared tubs. The practice lands deeper with good people and fresh air
Work
Building longevity at scale
Co-Founder, Chief Strategy Officer and Board DirectorScience-informed programs and intentional experiences that help people around the world live with greater awareness, longevity, and purpose.
Board TrusteeA not-for-profit research organization advancing regenerative medicine therapies that improve people’s quality of life.
Co-Founder, Chief Strategy Officer and Board Director
Where the practice goes deeper
For years I have taught breath and cold in rivers, on stages and in the snow. The practice is simple, and it is free. The people I teach kept asking me what comes next: what can I measure, what can I add, where can I go deeper?
Lumati is my answer. I co-founded it to build the place I wanted to send them: personalized care, advanced technology and science-informed wellness, held to the same standard as the practice itself.
“We built for members first, and nothing out there met the bar we hold ourselves to: third-party-verified dosing, beautiful engineering, rigor you can stand behind.”
Samuel Whiting, Lumati and Level X announcement, June 2026
TechnologyThe Recharge PodOne horizontal, immersive system that brings red and near-infrared light, molecular hydrogen inhalation, PEMF and guided sound together. For clinics, resorts and private homes.Optional vitamin D upgrade available.Lumati hardware starting at $5KExplore the Pod
At homeThe Lumati shopLumati Red (nano curcumin), Lumati Gold (rice bran + BiAloe), Lumati Green (beta glucan), hydrogen water and Red Light+.From $44Shop the Longevity Collection
Samuel Whiting is Co-Founder, Chief Strategy Officer and Board Director of Lumati and has a financial interest in the company.
For wellness purposes only. Not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary.
Hi, I’m Sam
I’m a human performance specialist and a former elite athlete. Trained and certified as a Wim Hof Method instructor in 2017, I went on to teach alongside Wim around the world. I collaborate with WHOOP and UCLA Sports Medicine on cold-water immersion research, have been a Kripalu Luminary presenter since 2022, and serve as Co-Founder, Chief Strategy Officer and Board Director of Lumati and a Board Trustee of Xeno Therapeutics. I also became Breathe Certified with Dr. Belisa Vranich in 2023.
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Questions people ask
What is breathwork?
Breathwork means using your breath on purpose. Breathing is the one vital function you can steer, so slowing it down, lengthening your exhale or picking up the pace can shift how you feel. I teach it in plain language, with the research alongside, so you can practice with confidence. Start with my breathwork guide.
Where should I start if I'm new?
Start with the free 10-minute guided session and 7-day starter. If you want to wind down, the library has a free 12-minute nervous system reset and a 15-minute deep rest. For gentle deep breathing exercises for anxiety, start with my calm guide. Sit or lie down, go gently, and never practice breath holds in or near water.
What are the fundamentals of longevity?
Longevity isn't a single hack. It's a handful of basics, practiced well and often. The seven I teach, study and live by are breath, cold and heat, sleep and recovery, movement, nourishment, mindset, and community and nature. You can read about each one on my principles page.
How should I start with cold exposure?
Start mild and build up slowly, keep your breathing slow and calm, and get out if you feel unwell. Never practice breath holds in or near water, and talk with your doctor first if you have a heart condition, high blood pressure, are pregnant or have a seizure history. My cold and heat guide walks you through it.
Can I practice with you in person?
Yes. My next program is The Fundamentals of Longevity at Kripalu in Stockbridge, Massachusetts, April 23 to 25, 2027, designed for all levels of experience. I also lead workshops for teams and groups and offer one-to-one mentoring. See programs or reach me through the contact page.